Hospitality Marketing Consultant
Your property has a soul. Does your communication show it?
A great product doesn’t sell itself. In hospitality, trust is built before arrival — on Google, on your website, on LinkedIn, in every word you publish. And that’s often where everything is decided.
I support hotels, restaurants and hospitality businesses that want communication that truly reflects who they are.
My background is unusual, and that’s precisely what makes it valuable: an engineer by training, several years in marketing and communication strategy (CRM, SEO, SEA, PR, website creation), then in charge of communication for OKKO Hotels, an independent group known for its demanding CSR positioning and the quality of its guest experience.
My hospitality marketing consulting services
Content strategy
LinkedIn, website, newsletters: I build a consistent editorial line, designed for your audience and your goals. Every piece of content has a reason to exist.
Brand positioning & editorial identity
Who you are, what sets you apart, how you say it, across all your channels. Fundamental work that many properties have never really formalised.
Local SEO & editorial search
Being visible on Google when a traveller searches for a property like yours. Landing pages, optimised content, Google Business Profile, internal linking — an SEO strategy designed for hospitality.
Content writing
Website pages, blog articles, property descriptions, newsletters, LinkedIn posts: content with substance and style, that converts.
Audit & recommendations
A structured outside view of your current communication. What works, what holds you back, what’s missing. A concrete, prioritised, actionable deliverable.
Let’s talk about your project
Every project is a story to tell, a world to reveal and an experience to share. Together, let’s turn your property into a memorable and desirable experience.
Who is it for?
Independent hotels and Relais & Châteaux properties, fine-dining restaurants and characterful venues, spas, event estates, upscale guesthouses, groups in the opening or repositioning phase. Available everywhere in France.
Photo gallery
A selection of recent shots
Content marketing, a strategic challenge for independent hotels
Travellers no longer book blindly. Before clicking “Book”, they read, compare and try to understand what they’re going to experience. Google, your website, your social media, your reviews — everything is scrutinised.
For independent properties, that’s both a constraint and an opportunity. A well-run content strategy helps capture direct bookings, reduce dependence on OTAs and build a lasting relationship with qualified guests.
Hotel content strategy: structuring how you communicate
A hotel content strategy is the set of editorial decisions that guide what you publish, where, how often and for whom. It covers your website, your blog, your newsletter and your social media. Without a strategy, content piles up with no coherence. With one, every post contributes to a specific goal.
Local SEO for hotels: reaching the right travellers at the right time
Local search is one of the most under-used levers for independent properties. An optimised Google Business Profile, geo-targeted landing pages and content that answers your guests’ real searches add up to qualified traffic, with no commission. This editorial work goes hand in hand with a careful hotel photography strategy: together, they strengthen the credibility and conversion of your pages.
Editorial search completes the picture: well-built blog articles or thematic pages position your property on high-intent searches, far beyond your brand name.
Hotel brand positioning: standing out in a saturated market
Being good isn’t enough. It has to show, and it has to read. Brand positioning is the backbone of all your communication: the tone, the values, the words you choose and those you avoid. It’s what lets a guest recognise your property before they even see your logo.
Frequently asked questions
What is a hospitality marketing consultant?
An expert who supports hospitality businesses with their communication, content and visibility strategy. They work externally, with a structured perspective and in-depth knowledge of the sector.
What does a hotel communication audit involve?
The audit reviews your entire set-up: website, SEO, social media, newsletters, editorial identity. It identifies friction points and untapped opportunities, and produces a prioritised roadmap. It’s often the ideal starting point before any consulting assignment.
Do you work long term or on one-off assignments?
Both. Some properties need an audit and a roadmap that they then carry out in-house. Others prefer ongoing support. I adapt.
Do you work outside Paris?
Yes. Based in Paris, I travel all over France depending on the assignment, just as I do for my work as a hotel photographer in Paris and in the regions.
Do you also offer hotel photography?
Yes — it’s my other dedicated activity. Strategy, content and visuals can be designed and produced with a single point of contact. See my photography services →
How do we get started?
A first 30-minute conversation, with no commitment, to understand your situation and see how I can help. Let’s get in touch →