About
In a hotel, what makes people want to book is rarely the room seen from the doorway. It’s the morning light falling across the bed, the armchair by the window, the breakfast table just before service. On a shoot, that’s what I’m looking for.
My story
I didn’t come to photography the usual way. An engineer by training, I spent years in marketing, studying what makes people click, book and come back. Hospitality arrived with OKKO Hotels, then Leitmotiv, and it never left.
That detour changes everything when I frame a shot. A hotel image has a job to do: convince at the top of a booking page, stop the thumb on Instagram, hold its own on Booking. A beautiful photo that doesn’t make you want to book is a missed opportunity.
I know the realities on the ground, too: content needed yesterday, tight budgets, photos from 2015 that “still work”. No lectures, just images that go further.
Hotels, restaurants, spas all over France, from Château d’Augerville to Clarance in Lille.
View my profile
Hedi Hamadache
IMAC engineer · Hotel photographer & hospitality marketing consultant
Have a project in mind?
A shoot, a fresh eye on your visuals or just a question: get in touch.